Targeted PR Outreach Case Study: DECTA Fintech Fast Track Launch

How our targeted PR campaign secured 10+ fintech media placements, including Finextra, The Paypers, and FFNews

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The Challenge

When DECTA prepared to launch its Fintech Fast Track program, designed to help emerging fintechs accelerate card issuing and payment acceptance, the challenge was breaking through in a crowded fintech media landscape.
With many competitors vying for press attention, generic distribution would not cut it. DECTA needed authoritative coverage in fintech and payments-focused outlets to validate the program’s relevance and credibility.

The Strategy

We deployed our Targeted Press Outreach method:

Curated outreach list: Identified journalists covering card issuing, payment infrastructure, and fintech acceleration programs.

Tailored story angles: Framed the program as a timely move addressing barriers for new fintechs, highlighting regulatory context and industry demand.

Direct pitching: Avoided generic press wires by reaching out personally to high-value journalists and editors.

Follow-up cadence: Ensured editors had everything they needed, including quotes, context, and comparisons to Visa and Mastercard fast-track models.

The Results

Our targeted approach led to early traction in top-tier outlets, followed by a wave of organic pickup across the crypto and fintech media landscape:

10

PUBLICATIONS

56+

AVERAGE DR

1

DR 80+ outlet
Placements in top fintech publications including Finextra, The Paypers, FFNews, Financial IT, Nordic Fintech Magazine, and TYN Magazine

Placements in top fintech publications including Finextra, The Paypers, FFNews, Financial IT, Nordic Fintech Magazine, and TYN Magazine

Why This Worked

Instead of passively distributing a release, we targeted fintech insiders with narratives that spoke directly to their coverage interests.

By aligning DECTA’s program with wider industry trends, we positioned it as not just another product launch but a strategic development in fintech enablement.

The result: recognition from high-authority fintech outlets, increased backlinks, and credibility that positions DECTA’s Fast Track as a trusted accelerator in the payments ecosystem.