Targeted PR Outreach Case Study: Next Generation Launching Stablecoin

How Our Targeted PR Outreach Helped Next Generation Secure 85+ Publications in 11 Languages

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The Challenge

When Next Generation, a newly formed company under French fintech giant Tempo France, prepared to launch a Euro-pegged stablecoin, they faced a major obstacle: no one knew who they were yet.
With zero brand awareness and no existing media footprint, relying on automated press release distribution wasn’t an option. They needed to build credibility from scratch — fast — and make sure the launch was picked up by authoritative publications across fintech and crypto media.

The Strategy

We deployed our Targeted Press Outreach service — a personalized, high-impact PR campaign built for B2B launches in competitive sectors.

Our team:

Vetted journalists and publications by hand, focusing on outlets that cover crypto regulation, digital currencies, fintech infrastructure, and Web3 partnerships.

Reframed the press release into relevant, timely narratives that aligned with what each editor or journalist cared about.

Pitched directly to decision-making inboxes, not generic submission portals — building interest and credibility from the first point of contact.

The Results

Our targeted approach led to early traction in top-tier outlets, followed by a wave of organic pickup across the crypto and fintech media landscape:

85

PUBLICATIONS

81

BACKLINKS

11

LANGUAGES

9x

DA90+ publications
A sample table showing 13 out of 85 total media publications secured as a result of a targeted PR outreach campaign for the launch of Next Generation’s Euro-pegged stablecoin. The table includes five columns: Domain, Domain Authority, Article Title, URL, and Status. All entries show “Live” status. Featured publications span top-tier crypto and fintech media outlets, including cointelegraph.com (DA 91), zerohedge.com (DA 84), and cryptonews.com (DA 63). Article titles include “Euro Stablecoin Market Surges Under MiCA” and “Next Generation Partners with Decta to Launch Euro-Pegged Stablecoin EURT.” Content appears in multiple languages such as English, Spanish, German, Italian, Dutch, and Russian. This table illustrates the global reach and effectiveness of Search Authority Solution’s direct journalist pitching strategy, bypassing automated distribution and resulting in high-authority, multilingual media exposure.

Coverage secured across leading crypto outlets (Cointelegraph, Cryptonews, CoinMarketCap, ZeroHedge) and major fintech publications (American Banker, Finextra, FFNews, The Paypers, The Fintech Times).

Why This Worked

Most press release services are passive. We took the opposite approach: direct relationship-building and tailored story placement that aligned with how media actually works in fintech and crypto today.

A story that started with a single company’s product launch now lives across dozens of sites, in 11 languages, and is cited by the biggest media brands in the space.